Are you looking for a business idea that’s both creative and
recession-proof?
Public relations (PR) services might be the perfect
small business career choice for you. The reason why is because PR is one of
those rare careers where your skills can be turned into a flexible service
business, without needing years of experience or a specific type of degree.
Curious?
Evergreen PR: 17 Recession-Proof Business Ideas You Can Start Now, shows you how to start and grow a PR service business from
scratch. Plus, the guide reviews a wide variety of PR niches that you can pursue
as a career or side hustle job. Inside, you’ll discover everything from crisis
management to reputation repair to PR campaigns for nonprofits and startups.
It’s rare to find so many valuable service ideas within a
single career option.
You’ll discover:
- Which
PR niches are thriving in today’s market
- How to
land your first paying clients
- How to
turn one-time projects into steady monthly income
Public relations is a career you can shape around your
lifestyle, passions, and financial goals.
From Burnout to Thriving PR Business: One Woman’s Story
Rachel spent years in a stressful 9-to-5 office job juggling
impossible deadlines and endless tasks. Burned out, she realized she wanted
work that felt meaningful. But she also longed to have a job she could do
remotely from home (her company got rid of their pandemic-era remote policies
and forced all employees back to the office five days a week).
While exploring other job options, she discovered she could
help eco-friendly brands get noticed by media and customers. The only drawback
was that she’d have to create this job position herself by starting a home
business.
Rachel started small, because she was doing this in her
spare time. Testing the waters, she offered basic press releases and outreach
to green companies. This slow start actually worked in her favor because it allowed
her to gain experience and learn valuable insights with every new client she
helped.
Within six months of starting, she had three clients paying
monthly retainers for her specialized PR services. Today, she’s running a
thriving PR business from home that’s aligned with her passion for
sustainability.
Rachel’s story is common. Many professionals are finding
that PR services are in high demand and rewarding.
FAQs About Public Relations Services
What is a public relations specialist?
A public relations specialist is someone who helps
businesses or individuals manage their reputation, gain positive media
coverage, and communicate effectively with the public. They write press
releases, pitch stories to journalists, and handle crisis communication when
needed.
What does a public relations job description look like?
Typical tasks include writing and distributing press
releases, building media lists, organizing events, managing social media, and
tracking campaign results. Specialists often work with companies to craft their
messaging and maintain a consistent brand image.
Is public relations a good career?
Yes. PR can be a very rewarding career if you enjoy writing,
communication, and storytelling. It’s also ideal if you’re looking for work
flexibility. For example, you can work in-house for a company, join an agency,
or start your own PR service business.
The rise of remote work has made freelance PR a popular
choice.
What is a public relations campaign?
A PR campaign is a planned effort to get publicity for a
product, service, or cause. It might involve press releases, influencer
partnerships, events, or social media pushes to generate buzz and positive
coverage.
Can you start a PR career without a degree?
Yes. While some employers prefer degrees in communications
or marketing, many freelancers and business owners learn through eBooks, online
courses, hands-on experience, and networking.
Skills like writing, pitching, and relationship-building are
more important than formal education.
What industries need PR services the most?
Almost every industry can benefit from PR services, but
high-demand areas include healthcare, tech startups, eco-friendly brands,
nonprofit organizations, and lifestyle products. Companies and organizations in
these areas often need help standing out in competitive markets.
How much do public relations specialists earn?
Salaries vary widely. Entry-level in-house roles might start
around $40K, while experienced specialists and agency owners can earn up to six
figures, especially if they manage multiple retainer clients.
Freelance PR professionals set their own rates, often
charging $1,000–$5,000+ per campaign.
What skills do you need for a public relations career?
You’ll need strong writing and communication skills,
creativity, relationship-building, and the ability to stay calm under pressure.
Understanding social media and digital tools like email marketing or AI content
generation is also helpful.
Ready to Build Your Own PR Service Business?
If Rachel’s story inspires you, why not explore PR as your
next side hustle or full-time career?
Is this the right career choice for you?
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